Basic difference between conventional and contextual link building
Search engine Marketing is heavily dependent on effective link building process. Such link building could be conventional or contextual. In conventional link building much importance is not attached to relevancy of the websites and links are made at a random. For example if you link the website for batteries for automobile with that of ads for espresso machines, it carries no meaning since the link is irrelevant.
Contextual Link Building is just the reverse of the traditional link building process. Utmost priority is attached in this case to relevancy of the website to which you are linking. For example if you link the website for financing with that of cash advances and loans, they are highly relevant to each other and will also attract the notice of the search engines. Thus contextual link building is content and theme based relevant process of linking to various websites.
In simple terms, the contextual link building is nothing but receiving inbound links from such pages that are relevant either topically or contextually to the contents displayed on your website. The significance of contextual link building in Internet Marketing is that the inbound links help optimize your relevancy for specific keywords. Normally these contextual links will arise from the content of your own website and this type of links serve as link baits for other websites that itself is one of the greatest search engine optimization strategies.
